Digital Cameras

About Digital Cameras

Even in the world of business, digital cameras play a large role. We use them to take photos of products or locations, whether to include in a newsletter or to update others on our team about a project. We use them to scan documents on the go. And sometimes we just have fun with them.

If you're looking into exploring the world of digital cameras, let Office Shop Direct be your guide.

Price ranges vary considerably, based primarily on specifications such as resolution, zoom options, and lens interchangeability. Knowing which features you truly need is important in deciding how much to pay. From cheap cameras that get the job done to expensive, professional-grade models, digital cameras offer something for everyone.

Digital Camera Technology Tips:

DSLR or Point-and-Shoot: Do you need a digital single-lens reflex (DSLR) model, or will a simple point-and-shoot device work fine? Many cameras have two views: what the user sees to set up the shot, and what the camera "sees." If you have a DSLR camera, then you are viewing exactly what the camera sees because you are looking through its lens via mirrors. Also, DSLRs typically have a higher image quality and other advantages from a technical perspective – though they come with a higher price tag.

Zoom Technology: Consider the advantages of optical zoom technology instead of digital zoom. With optical zoom, the lens physically adjusts to allow the image size to be increased or decreased, thereby maintaining the camera's resolution. With digital zoom, though, the camera merely increases the size of the digital pixels, thus making the image larger but less clear.

Lenses: If you are a serious photography enthusiast or your work requires switching between different lenses, then the investment in a more expensive camera with interchangeable lenses is going to be worth it, as opposed to some of the less versatile cheap cameras available.

Megapixels: The number of megapixels isn't the whole story to image quality. For example, the size of the image sensor and the quality of lens used can have a big effect on the overall quality of the image. Also, a large number of megapixels may take up excessive camera/computer memory without making a discernible difference to the human eye for normal-sized prints.

Smart Phone Camera: Considering the reasonably high resolution of typical smart phone cameras these days, you may be better off simply using its camera. After all, if you've already invested in a smart phone, and its camera is adequate for your needs, why not save a little money (or use the phone for basic photography needs while spending more money on a serious DSLR camera for your hobby)?

When shopping for your digital camera, look for such trusted brands as Canon, Nikon, Konica Minolta, Olympus, and Sony.