About Business Stationery

Congratulations! You’ve decided to go into business for yourself. You’ve just filed your business name and any papers you need to make your business legal. You’ve done your market research, figured out what products and services to offer and set your prices. You’re now ready to go out and get customers, right? Hold on. You’re not quite ready yet. There are still several other important things you should do first.

The first thing you should do make sure you have all of the office necessities for your business. Office furniture, phone, computer, printer and fax are all important, but they aren’t all that you need. You also need business stationery. It’s not enough to have a beautifully designed business card. Stationery is extremely important if you want to portray a professional image to potential clients and the public at large.

Stationery, business cards and envelopes don’t have to be expensive. In fact, if you have a computer and a quality printer, you can print office stationery and business cards by yourself. Don’t worry about a logo if you can’t design one. Simply being able to type in your business name, location, and other information in colored, attractive fonts will suffice (at least until you can hire someone to create a logo for you).

Coordinated stationery, business cards and printed envelopes are also a necessity. You don’t want your office stationery, business cards and envelopes to all have different colors and font schemes on them. Pick a style you like and stick with it. If each item was done in a different manner, the entire aesthetic would be chaotic and unprofessional. Even if it was done intentionally, it could very well look like your business wasn’t making enough money to purchase a coordinated set. Whether or not that’s the case, you certainly don’t want your potential clients to think you are financially unsound.

If your business uses invoices or statements, it’s important to carry your logo, font and color schemes over onto them as much as possible. Sometimes it’s not possible, depending on what you need printed and who prints them. If it’s difficult to get your logo and color scheme onto your invoices and statements, at least try to use the same fonts. That way, they still look coordinated to anyone who might come in contact with your invoices and statements. The entire effect will still be considered a professional one.

Needless to say, should you have any brochures or catalogs printed, try to keep in mind the image you want to convey when designing them. Wherever you put the information for your business and its location at, make sure your logo, font and color scheme is used. While brochures and catalogs allow for more creative freedom, it’s still good to keep the theme going wherever your business information is posted.

By using the same logo, font and color schemes on all of your office stationery, business cards and the like, you are branding your company information. The more a customer sees the information presented in the same way, the more likely they are to remember you when they need your product and services later.